Machine learning (ML) is a category of algorithm that allows software applications to become more accurate in predicting outcomes without being explicitly programmed. The basic premise of machine learning is to build algorithms that can receive input data and use statistical analysis to predict an output while updating outputs as new data becomes available.
Machine learning is being used in a wide range of applications today. One of the most well-known examples is Facebook’s News Feed. The News Feed uses machine learning to personalize each member’s feed. If a member frequently stops scrolling to read or like a particular friend’s posts, the News Feed will start to show more of that friend’s activity earlier in the feed. Behind the scenes, the software is simply using statistical analysis and predictive analytics to identify patterns in the user’s data and use those patterns to populate the News Feed. Should the member no longer stop to read, like or comment on the friend’s posts, that new data will be included in the data set and the News Feed will adjust accordingly.
Machine learning is also entering an array of enterprise applications. Customer relationship management (CRM) systems use learning models to analyze email and prompt sales team members to respond to the most important messages first. More advanced systems can even recommend potentially effective responses. Business intelligence (BI) and analytics vendors use machine learning in their software to help users automatically identify potentially important data points. Human resource (HR) systems use learning models to identify characteristics of effective employees and rely on this knowledge to find the best applicants for open positions.
Machine learning also plays an important role in self-driving cars. Deep learning neural networks are used to identify objects and determine optimal actions for safely steering a vehicle down the road.
Virtual assistant technology is also powered through machine learning. Smart assistants combine several deep learning models to interpret natural speech, bring in relevant context — like a user’s personal schedule or previously defined preferences — and take an action, like booking a flight or pulling up driving directions.
Just as there are nearly limitless uses of machine learning, there is no shortage of machine learning algorithms. They range from the fairly simple to the highly complex. Here are a few of the most commonly used models:
While machine learning algorithms have been around for decades, they’ve attained new popularity as artificial intelligence (AI) has grown in prominence. Deep learning models in particular power today’s most advanced AI applications.